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My Business Experience

Let’s take your business idea out of your head and build it in the real world.

I don’t coach from textbooks, and I don’t use generic corporate templates. Everything I know about business comes from 20 years of being right there in the trenches—doing the actual work, making the mistakes, and finding out what really works.

Before I went out on my own, I cut my teeth working for household names like BT and Sainsbury’s. That gave me a fantastic grounding in how the big players organise their systems and teams. But my real education started when I decided to become my own boss. Over the last two decades, I’ve built, run, and grown several businesses from the ground up across completely different industries.

If you are trying to turn a new idea into a real, trading business, or you're stuck facing a problem you just can't seem to solve, you don't need a lecturer. You need a partner who has been there before.

  • Building a £500k Retail Business: I started an equestrian retail business with nothing but a modest bank loan. Over the years, I grew it into one of the leading event retailers in the UK, hitting consistent turnovers of £400k–£500k a year and successfully steering it through the massive 2008 recession.

  • The Behind-the-Scenes Launch: I co-founded a high-street lingerie shop with my ex-wife. While she was the face of the shop, I took care of absolutely everything behind the scenes—from coming up with the name and sourcing our product lines to finding the right premises and getting the doors open.

  • Dominating the Local Market: I founded Our Walkies Dog Walking and spent seven years building it into the leading service in the area. I created a brand the community trusted, set up smooth daily operations, and kept the business thriving straight through the chaos of the COVID-19 lockdowns.

I’ve had big wins and I’ve had tough setbacks. Because of that, I’ve developed a very practical toolkit. My biggest strengths are things you can't learn in a classroom:

  • Turning Ideas into Reality: If you have a brilliant concept but no idea where to start, I can help you build the roadmap. I know how to handle the practical stuff—like supply chains, finding premises, and launching.

  • Brainstorming & Problem Solving: When you hit a wall in business, it's easy to feel stuck. I love diving into a problem, looking at it from different angles, and figuring out a realistic, common-sense way through it.

  • Genuine Founder Support: Running a business can be incredibly lonely. Sometimes you just need someone to talk to who genuinely understands the pressure. I’m here to be your sounding board, keep you focused, and help you cut through the overwhelm.

I set up Stuart Ashley Business Consultant for a simple reason: I want to take all those hard-won lessons, the energy, and the practical skills I've gathered over the last 20 years and use them to help you.

Whether you’re right at the beginning of your journey or you’ve been running for a while and just feel stuck in the mud, let’s have a chat. No jargon, no judgment—just honest, practical help to get you moving forward with confidence.

Let’s see what we can achieve together. 

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